Public art it really can create value and represent an interesting lever of promotion and enhancement of the territory? The answer is yes and this is demonstrated by the many artistic projects scattered throughout Italy, which have enhanced little-known places and areas and attracted many tourists from all over the world. 

Futuristic installations, sculptures immersed in nature, urban art have created beautiful ones open-air museums which turned out to be a way to encourage tourism e at the same time they helped to give birth an alternative practice of cultural tourism. These are places that, for them "Instagrammability"  generate a story on social media that helps to increase visibility and attractiveness.  

Here are four examples in Italy.



If the Lake of Iseo today it is known all over the world, thanks to the installation of land art of the artists Christo and Jeanne-Claude realized in 2016, one of the most interesting projects on the international art scene. A floating walkway which connected Sulzano to Montisola up to the private island of San Paolo. A work beyond any imagination that attracted more than 1.5 million visitors between 18 June and 3 July 2016. Thanks to the "Christo's catwalk”People from all over the world had the opportunity to discover the wonders of this previously unknown lake. In fact, today the Sulzano and Montisola area is a super popular destination, especially during the summer.

A new installation will be made next year: "The hands" from Lorenzo Quinn. It will be another opportunity for the rediscovery, visibility and enhancement of Lake Iseo.

the floathing piers lago d'iseo


The Tarot Garden is an artistic park, completely surrounded by olive groves and unspoiled nature. A real open-air museum in the heart of the Maremma Tuscany where man, art and nature come together in unison, creating something extraordinary.

Made by  Niki De Saint Phalle, is composed by 22 impressive and colorful sculptures depicting the Arcana of the Tarot. The artist has exploited the beauty of nature, enhancing it with his works and creating a place of wonders beyond all imagination. Open in 1998, today the Taroc Gardenwho is an unmissable stop in Maremma, mentioned in all tourist guides. For more info Click here.


Il Giardino dei Tarocchi


On Instagram they are depopulated and in reality they are besieged by photography enthusiasts and artistic places. It's Big Bench, built in 2010 by Chris Bangle, an American designer who moved to the Langhe. This is where he built the first giant bench. Located in panoramic and easily accessible places, offer the visitor a different perspective of the territory. From this idea, Chris Bangle developed the Big Bench Community Project (BBCP), a non-profit initiative aimed at raising awareness of and enhancing the territories where the giant benches are located and supporting local communities. The project gives anyone the opportunity to build a bench in their own territory as long as it meets all the requirements. For more info on the project Click here.  


Panchine Giganti


Civitadicampomarano, a village in the province of Campobasso in Molise, is the emblematic example of the regeneration of a village thanks to urban art. Until a few years ago, like many other villages in Italy, it was destined for depopulation. Thanks to the collaboration between the Pro Loco of the country e Alice Pasquini, one of the most popular Italian street artists, was born "Festival “CVTà - Street Fest",  an artistic event that every year involves international artists called to paint the walls of the ancient village.

Murals and installations animate the ancient streets of the village bringing beauty and attracting many curious and passionate tourists. Beyond 30 walls created, an open-air museum which gave a tourist impetus to an almost completely depopulated village. Next appointment with the festival June 23-26, 2022. Find out more in this article.