Blog
Aquinum Open Hertage: the importance of Aquinum for the development of the territory and tourism
Last weekend Vivila's team met in Ciociaria. We finally saw each other in person, we worked together and enjoyed the beauties and delicacies of this fantastic land. But above all we lived two days full of ideas ...
Musical events as tourist attractors. The Eurovision 2022 case
Musical events constitute an extraordinary cultural heritage and an important tourist resource in many countries. Just think of the great festivals like the one in Salzburg, which annually attracts almost 250,000 visitors from all over the world, the Sònar di ...
Virtual tours, an opportunity to reinvent yourself during the crisis. Interview with Giacomo Zavatteri tourist guide and founder of MilanoArte
We have seen how the pandemic crisis has led many companies and operators in the tourism sector to experiment with the online route to break down distances with their public and seek new forms of income. For many it was not easy to study ...
Italian Food and Wine Tourism Report 2022: the 10 trends to keep an eye on
After two years of restrictions, food and wine tourism in Italy is also ready to restart. Food and wine plays an increasingly important role in the organization of a trip and, the presence of dedicated experiences, conditions, today more than ever, the choice ...
The art of communicating innovation and culture. Vivila and the Aquinum Open Heritage project
That digital is a necessity and no longer an option is a well-established reality. This is true in all sectors, including the cultural one. In particular in the last two years, an innovative way of communicating and promoting the ...
Online experiences. How they work and why they like them
The period of restrictions due to the pandemic has made us all more digital. The need to keep in touch with people and with the world has created the conditions for exploring new ways of enjoying experiences. From aperitifs to museum tours, from ...
The art to create value and tourism: four examples in Italy
Can public art really create value and represent an interesting lever for the promotion and enhancement of the territory? The answer is yes and this is demonstrated by the many artistic projects scattered throughout the boot, which have enhanced places and areas that are not ...
Italian Capitals of Culture: an opportunity for growth and regeneration
The Italian capital of culture is a city designated each year by the Ministry of Culture and chosen by a commission of seven experts appointed by the same ministry who, for the period of one year, has the opportunity to showcase his life and his. ..
Unusual accommodations in Italy: ideas to discover and enhance the territory
The travel season begins with April. This is in fact the ideal time to organize weekends out of town and, why not, start planning the summer holidays and all the available bridges. The desire to explore the world and discover new places ...
21 villages will come back to life thanks to funds from the National Recovery and Resilience Plan
Italy is a wonderful land full of small characteristic villages that risk abandonment and depopulation. If we stop and reflect for a moment, we realize the richness of the cultural, historical and artistic heritage we have and that ...
English 
Italian 